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50% of Indian smartphone users under 25
February 13, 2013, 9:00 am

An Android operated smartphone. [Getty Images]

An Android operated smartphone. [Getty Images]

40 million Indians are using smartphones and almost half of the users are younger than 25, says a new survey by Nielsen.

Android is the most popular operating system among Indian smartphone users.

The growth in the usage of smartphones is driven by a desire among users to stay connected and have instant access to social networking sites, according to the survey by research firm Nielsen.

“Decreasing device and data costs, coupled with a wide range of features that today’s smartphones offer, readily encourage consumers to trade in their traditional cell phones for handsets with much more functionality,” the survey said.

According to the Indian smartphone user study – conducted in September and October 2012 across 46 cities – people overwhelmingly prefer mobile devices that operate on the Android operating system.

While Symbian usage is also high in India, Windows, BlackBerry and iOS devices each only have single-digit market shares, said Nielsen Informate Mobile Insights that polled more than 10,000 smartphone owners.

Tablet ownership among Indians is set to spike as consumer interest in tablets is also on the rise.

Source: Agencies