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China’s ZTE to boost India presence
November 29, 2013, 9:31 am



Chinese telecom giant ZTE said on Thursday it is planning to boost its presence in the fast growing Indian market as its Indian arm sets a target of $800 million in revenue in 2014.

India is the world’s second-biggest mobile phone market by subscribers after China.

The company said in a statement its revenue in India for the first 10 months of the year rose to more than $400 million.

It also announced an additional investment of $10 million next year to boost sales.

ZTE has been selling smartphones and tablets through retailers in India since the beginning of this year. It also sells wireless data cards. ZTE manages a 4G network for top Indian telecommunications carrier Bharti Airtel’s 4G network in the eastern city of Kolkata.

“In the next phase the company will bring in models that have been localised for the peculiar requirements of the Indian market. For instance, we have realised that most Indian smartphone users have two numbers. So our high-end models will be dual SIM offerings in India,” Xu Dejun, ZTE India CEO, was quoted by Indian daily Financial Express.

ZTE is the world’s fifth-largest telecom equipment and smartphone maker by sales.

Source: Agencies